Lo2.Know how to generate ideas

This is a mind map of our generated ideas showing what we considered to include in our final presentation and our final posters. We are taking ideas from each USP we have thought of and trying to include them as well with our final poster.











These are the USP's we chose to research into I was assigned to research Electricity.











Electricity.

Electricity is a source of power we use in everyday life all the time, it can be from a microwave to an aeroplane. Electricity visually is mostly shown with the look of forks of lightning and a lot of blue. There are many versions of electricity like electric charge, electric current, electric field etc. For my ad I want to concentrate on electric currents and sources of light because I want to express the electric side to the twizy car. The first invention of electric light was created by Thomas Edison, in 1879 he created the first light bulb using a lower current of electricity a small carbonised filament and a improved vacuum inside a globe. A lot of home owned products contain electricity such as:
Microwave
T.V

Kettles
Toasters
Irons
Food & drink blenders
Sandwich makers
Food processors
Fryers
Coffee machines
Electric whisks
Bread makers
Electric scales
Juicers
Vacuum cleaners
Small electric heaters and fans
Coffee grinders

Electricity has also began to produce carbon dioxide and has made each of our "Carbon Footprints" larger by the amount of usage of electrical appliances and other thing that are supported by electric such as cars. Also light radiation has caused us to not be able to see stars at night which I could use in my poster.












Rough visuals, sketches.

Idea 1
This idea has the twizy car driving down a road and taking electricity form the lampposts and making stars in the sky.

Idea 2
This is idea show the Twizy car being plugged in to notify that it is electrical.

Idea 3
This is idea shows the Twizy car shining its lights on the petrol canisters to notify that it doesn't need petrol any more.

This is my final design I wanted to use lights in my poster so I chose my idea of "no need for petrol. I used a far amount of shadows and burn tool. To make the lights I used the polygonal tool  to create the shapes then edit fill the with a yellow colour and then turned down the opacity. I also wanted to include some stars in my ad to notify that the car is eco friendly by not cause light pollution.

This is the poster generated by one of my group members he wanted to grasp the fact of the twizy car being a bright new future and the dark symbolising a non eco friendly past.















This another poster created by one of my group members. This poster is to symbolise the USP "Earth's bright future" with the car on a field with the sun shining down on the car.