Research.
Web banners are used on websites to introduce the site and blend in with the website to make it look better.
DC shoes banner
This animated banner is from the shoe company DC. The logo is made for the DC Europe tour. I think the banner is good and simple with the logo becoming bigger and landing on the crowd and made to look like its being held by the crowd above their heads. I noticed it because it was advertised on a skateboard website and was made fairly big and noticeable with a sub-heading called advertisement. I also like how it evolves a crowd of people catching products of DC which is what they do at the end of a demo.Lightwave Eleven banner
This banner uses a simple change of text in the middle and has the logo and name on the left and the main product on the right with a high detailed bug model. This banner uses a main colour of green and different shades. I chose this banner because i like the look of the bug model the amount of detail and colour really attracted me toward it. I also like the use of only three words on each text with main feature of the software and good use of font.
This banner ad is about a personalised shoe from the company Vans. I chose this banner because I liked the animation it used, how it drew the skateboarder and the name half cab 20 years with a dark grainy background and then changed to a light white background with a skateboarder picture with a blue sky and the text of half cab 20 years changed to a larger black font. Also how the middle part was text then changed to the colour way shoe of the month with the date on the right.
Magazine Advertisement.
Ultra Thin Mac
The main magazine ads would appear on the back of the magazine on a 2 page cover to promote anything.This magazine add is very clever and humorous. This is a great idea by promoting the thinness of the new mac and by putting in a magazine add to exaggerate the thinness is paper thin. Also the fact that the ad says nothing but mac book pro then in large letters ultra thin makes the ad be more noticeable, especially with the keyboard on the other side.
This magazine ad I liked a lot because it uses a good symbol of small by creating tiny ice cubes to hint at the fact you will need them for a tiny pepsi can which I found funny and clever. I thought the design was clever by having big hands snap some of the ice out for a better effect. The ad still has in a corner the Pepsi logo and the name of the product to keep the audience knowing what the ad is about and what the product is called and looks like.
Kayaking Jumbo Peanuts
This ad on the right I chose because I like
the joke they used that even elephants can choke on these large peanuts which is a great way to attract younger audiences as well. The artwork is brilliant and has a great use of lighting and shadows. Also put a hand holding a packet of the peanuts to show the audience what the product looks like.T.V. adverts.
T.V adverts are one of the biggest ways to get a product or point across because almost everyone has a T.V and at some point will see the advert and if the advert gives a good impact the viewer will remember the advert and will remind him of the product a lot quicker than other ads.
Honda Advert.
Barclay advert.
I chose this advert because I found to be a very good metaphor and have a good work of CGI, the advert is about how much simpler life can be if you choose Barclay's card, by showing a man coming home from work on a fun, exiting water slide all the way home, whilst pacing a superstore using his Barclay's card to advertise the card mid advert. I personally like this advert because i like the fact of how fun it could be to have a water slide as your transport home everyday it gets you exited and wanting to go on it which I guess can get people wanting to join there company. Plus the main colours of this ad are blue a white and black like the colours of Barclay's.
Cadburys Advert.
This is advert is about clothes having a dance of in the middle of the night in a clothes store. This advert has nothing to do with Cadburys but people will still remember this is Cadburys because this is what Cadburys do, they create viral videos that everyone will remember like the drumming gorilla ad they did. The advert itself it great and creative using inflated clothes and making them act realistic and as human as possible and kept it funny and lively.
GuerillaThis guerilla ad is a magazine packet ad for advertising a product to stop nail biting and the good thing about the ad is that there are handles between the teeth of the picture to make it look like it is biting the nails of the person with the bag which is very clever and relating to its product very well.
This guerilla ad is advertising the new superman movie coming out so they have added a lamppost to popular streets and the lamppost aren't ordinary they have been tied in nots with an annotation that superman was here. This is a great way to get people wondering what happened and how, this gets them looking and then find out about the new superman movie. I like this ad the most because it seems that a lot of thought and preparation has gone into making these posts.
Emporio Armani Night ad.
This ad uses a large use of the colour red because the ad presents a couple which looks like they're in love I a sort of sexual pose. The woman also wears a red dress which could mean she's sensual or maybe even dangerous.The man is wearing black which could be to draw more attention to the woman and also the colours of the perfume cases are the same as the colour of the clothes and labelling what is for men and what's for women. Even the stairway has distinct colours of red and black along with the walls which are red with the woman's' shadow (black).
